Cost Per Compliment

Early in my career at NBC, I worked on sales for shows such as Lipstick Jungle and the early days of The Real Housewives plus other “fashionable” shows across our networks.  I worked on campaigns for great fashion and makeup clients such as Maybelline and L’Oreal.  One thing we talked about inside our four walls was the idea of CPC.

In media, CPC means cost per click which is how Google search operates.  An advertiser only pays when someone clicks on their ad.  TV and streaming are based on the number of times someone sees your ad whether they took action or not doesn’t matter.  CPC means you only pay for an action, the click.  Whether that click goes anywhere or not doesn’t matter to someone like Google.  They can’t control what a user does once they leave Google’s platform.

In this instance and what it means for Derwood’s Vault is the Cost Per Compliment.  

My goal is to put cool, unique products into your hands to drive the Cost Per Compliment.  

“Hey that’s a cool Starbucks Tumbler, where’d ya get it?” “Oh is that a World’s Best Dad mug with your kids’ pictures on it? I need that as a gift, where’d ya get it?”

The cost per compliment.  You paid $25 for a custom tumbler, an engraved Yeti, or a cool Stanley with a custom design you can’t get at a store but the real values lies in the compliment.  

Much like women love to get compliments for their shoes, bags, dresses, you name it…I want them same for the products you get from me.  

Why shouldn’t mugs, tumblers or wine glasses come with the same compliments??